There is growing international interest in young people’s post-compulsory education pathways. In contexts of ‘widening participation’ as university is increasingly ‘normalised’, how do young people choose alternative routes into training and employment? While in Britain apprenticeships are a key aspect of government strategy, there are many challenges still associated with these schemes including low pay and inconsistent training. Drawing on longitudinal data from our qualitative research with young people on apprenticeship schemes in London, we use narrative analysis, informed by Goffman’s theory of stigma, to explore how young people narrate and navigate the tensions between apprenticeships as opportunities to ‘learn while they earn’ and university degrees as the prevailing ‘gold standard’ of achievement and future success. Our findings show that while these young people were aware of the challenges associated with apprenticeships, they used specific rhetorical devices to reclaim the normalcy of their training pathways as ‘sensible’ and ‘mature’ choices. © 2018, © 2018 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
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