Article 2018

Shaping the leadership culture at the Daimler Group Services Berlin GmbH through Design Thinking; Gestaltung der Führungskultur bei der Daimler Group Services Berlin GmbH durch Design Thinking

Gruppe. Interaktion. Organisation. Zeitschrift fur Angewandte Organisationspsychologie
Journal · Vol. 49 · Issue 2 · pp. 177-185
Abstract

Based on creating an employee-oriented leadership culture, this report on practices illustrates how the Design Thinking (DT) approach can be used in the context of organization development. Supported by an accompanying process support, four self-directed teams, consisting of employees of Daimler Group Services Berlin GmbH (DGSB), developed concepts to enhance employee satisfaction. In the case report, we describe the challenges faced by the DGSB and the objectives set by management in terms of process execution. Based on these specifications, a ten-week DT concept was developed that included three on-site workshops. The report presents the content, goals, and results of the process, followed by suggestions how our DT concept might be further improved. Finally, based on our observations, we discuss why critical team interactions in a DT process can prevent a team from coming up with good ideas. Based on these considerations, we derive research questions whose investigation can help to further increase the success of organization development. © 2018, Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature.

Keywords

Author Keywords

design thinking change management Organizational culture Leadership culture Organization development

Index Keywords

Author Affiliations
Lehrstuhl für Arbeits-, Technische Universität Braunschweig, Braunschweig, Niedersachsen, Germany
Fakultät Wirtschaft, Ostfalia Hochschule für Angewandte Wissenschaften- Hochschule Braunschweig/Wolfenbüttel, Wolfenbuttel, Niedersachsen, Germany
Daimler AG, Stuttgart, Baden-Wurttemberg, Germany
Funding & Acknowledgements
No funding information
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