This ethnographic study of the meat sector in Switzerland investigates how an occupation becomes gendered, and more particularly the role played by professional training curricula in this labeling process. It shows how the Swiss meat industry has attempted to combat the negative images potentially associated with animal slaughter, notably through the introduction of a new training option, based on so-called « feminine » activities of meat product preparation. However, analysis shows that, rather than promoting women's entry into the profession, this initiative tends to reinforce gender stereotypes and to crystallize a normative sexual division of labour within the occupation. © Tous droits réservés.
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