This chapter explores the integration of artificial intelligence (AI) in vocational education and training (VET) to enhance career advising. AI offers solutions such as AI-powered assessment tools, personalized counseling platforms, predictive analytics, and job matching services. Case studies and emerging trends highlight AI's potential to improve the accuracy, personalization, and availability of career guidance. Key benefits include better career assessments, customized advice, and predictive job matching. However, challenges like data privacy, ethical concerns, and AI adoption resistance must be managed. VET institutions need to adapt their strategies to leverage AI while considering ethical implications for effective career advising in evolving job markets. © 2025, IGI Global Scientific Publishing. All rights reserved.
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