The combination of Higher Education (HE), student work placements (SWP) and the cruise industry is a relatively new area in terms of research. Whilst degree level student work placements within the hospitality industry have existed for many years, and are therefore subject to scrutiny and academic examination, there are only a relatively small number of universities delivering hospitality or tourism subjects providing students with the opportunity to work at sea as part of their course. An example of this opportunity is exemplified by a relationship formed between Plymouth University and a major cruise company to develop a cadetship programme for students enrolled on the cruise management programme. In 2011, a decision was taken by the cruise company to suspend the SWP scheme despite positive feedback from students, the University and from within the company itself. This paper, based on case study analysis, examines the issues that are relevant to the provision of work placements at sea. The research project involved undertaking in-depth analysis of the cruise company’s cadetship programme by a team of student researchers. The findings provide evidence to all stakeholders about critical issues relating to operating this type of work placement and makes recommendations for developing successful placement schemes, which could be adopted by the cruise industry. The paper further highlights the substantial benefits that exist for cruise companies by engaging in and developing work placements in co-operation with key partners. © Springer International Publishing Switzerland 2016.
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