Background: Career guidance programs in secondary education are crucial for directing students’ career paths, particularly through experiential learning and related activities. Teacher competence, institutional support, student motivation, and social influence are significant factors affecting the effectiveness of these programs. Purpose: This study aims to identify and analyze the factors influencing the organization of career guidance activities for high school students in Da Nang City, Vietnam, with an emphasis on those that enhance students' career orientation capabilities. Methods: A quantitative survey involving 223 high school teachers across various districts in Da Nang City, Vietnam was conducted. The analysis was conducted with SPSS, employing descriptive statistics to evaluate the influence of various factors. Results: The results indicated that the abilities of educators in the design and implementation of career guidance activities produced the greatest influence, followed by experiential activities, school resources, and organizational support. Student motivation and social influences, including familial and societal expectations, exhibited moderate effects. Conclusion: The research underscores the necessity for adequately funded and supported career guidance programs within educational institutions to effectively improve career guidance for students. Future research may enhance these findings by examining various educational contexts and integrating qualitative data. © 2025 Sciedu Press. All rights reserved.
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