Article 2011

Success in hotel management: Implications for M-level course design in Bulgaria

IE
Ineson, Elizabeth M.
 RS
Rhoden, Steven
 AI
Alexieva, Iordanka N.
Journal of Hospitality, Leisure, Sport and Tourism Education
Journal · Vol. 10 · Issue 2 · pp. 30-49
Abstract

In Bulgaria, there are no nationally accepted benchmark standards for master's level (Mlevel) hospitality management (HM) programmes. Course design is undertaken by individual institutions and informed by the industry. Based on a survey of 207 Bulgarian hotel general managers, and employing descriptive statistics and principal components' analysis, the aim was to provide a success profile for hotel management to assist Bulgarian M-level HM educators with the process of course design. Key success criteria include emotional intelligence, complaints' handling, vigilance, trust and work experience. Implications for HM master's course development, featuring experiential learning, case studies, critical incidents and simulations, are discussed. © Journal of Hospitality, Leisure, Sport and Tourism Education.

Keywords

Author Keywords

employability Bulgaria emotional intelligence Hotel management

Index Keywords

Author Affiliations
Department of Food and Tourism Management, Manchester Metropolitan University, Manchester, Greater Manchester, United Kingdom
University of Food Technologies-Plovdiv, Plovdiv, Bulgaria
Funding & Acknowledgements
No funding information
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