Despite the irrefutable benefits, the number of students at HEIs in the UK opting to undertake a work placement is in decline (Little & Harvey, 2006; Morgan, 2006; Walker & Ferguson, 2009). The aim of this research was to determine the reasons that Tourism, Hospitality and Events students of one British university opt out of the placement year, and identify support mechanisms required in order to increase students' participation. Responses indicated a number of issues and suggestions are made for initiatives that emphasise the value of the opportunity and encourage students to consider their career development. © Journal of Hospitality, Leisure, Sport and Tourism Education.
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