Conference paper 2009

The research on experience teaching of marketing based on constructivist learning perspective

LB
Lin, Bao Tung
Proceedings of the 1st International Workshop on Education Technology and Computer Science, ETCS 2009
Conference · Vol. 3 · pp. 839-843
Abstract

Because of much practicality of marketing education, experience teaching can effectively raise teaching efficiency. Based on the constructivist learning theory, which emphasizes active construction, situated construction and social construction of knowledge, this paper brings out the experience teaching pattern, analyses the difference between the experience teaching and the traditional teaching, and explores the specific ways of its application such as role-playing, case discussion, project assignments, entrepreneurship contest, out-of-school training and so on. Finally, this paper points out some matters which need be concerned. © 2009 IEEE.

Keywords

Author Keywords

Constructivist learning perspective Experience teaching Marketing teaching

Index Keywords

Teaching Education computing Marketing Constructivist learning theory Computer science Project assignments Constructivist learning Constructivist learning perspective Experience teaching
Author Affiliations
School of Management, Jiangsu Normal University, Xuzhou, Jiangsu, China
Funding & Acknowledgements
No funding information
References 10 References
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