Introduction: digital content is a powerful tool for enhancing students’ interest in the learning process. The aim of the work is to determine the effectiveness of using Adobe Creative Cloud to create multimedia content in higher education institutions (HEIs). Method: the research employed the methods of observation, deduction, Thurstone scale, calculations of priority coefficient, knowledge coefficient and Student’s coefficient. Results: it was established that during training, Adobe Creative Cloud can be used to conduct theoretical and practical classes and develop students’ creative skills. It was established that charts (p(c)=1,2) and illustrations (p(c)=1,1) have the greatest importance in the created content for students’ perception. Textual information is less important for the perception of educational materials (p(c)=0,73). The students were found to perceive learning using Adobe Creative Cloud at a high level, which is associated with not overloading students with unnecessary materials and ensuring visual perception. The authors determined that students of Group 1 (Software Engineering) and Group 2 (History) achieved high academic results — (J=1,01), (J=1,0), respectively. Conclusions: the practical significance of the work is the possibility of expanding students’ approaches to building professional competence on the basis of content created using Adobe Creative Cloud. © 2025; Los autores.
Author Keywords
Index Keywords
