On the background of exponential growth of internet users and information, multimedia animation elements have come to the fore due to the integration of multiple elements, including dynamic and intuitive features. This research focused on multimedia animation elements in information transmission in the internet environment. Multimedia animation has a wide range of applications, covering areas such as online advertising, online education, social media, virtual reality, and augmented reality. Through empirical research based on online courses in basic physics, the results indicate that multimedia animation elements of information transmission can enhance knowledge mastery and information understanding memory. Although facing challenges such as technological updates, content quality, and network risks, in-depth research can still provide important support and reference for information dissemination and development of the animation industry. © 2025 IGI Global. All rights reserved.
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