Article 2025

Exploring the Attractiveness of Tourism College: Implications for Student Career Decisions

SI
Sihombing, Irene Hanna H.
 RN
Rastitiati, Ni Kade Juli
 SN
Suastini, Ni Made
Journal of Hospitality and Tourism Education
Journal
Abstract

This study explores the attractiveness of tourism polytechnics and their impact on students’ career decisions. The background of this study is the increasing interest of students in choosing the field of tourism despite the challenges in this sector. The method used was a quantitative approach with a sample of 902 respondents who were first-semester students at six public tourism polytechnic colleges in Indonesia. The instrument used was a questionnaire that measured college attractiveness, learning motivation, and career decisions. Data analysis used descriptive techniques and Structural Equation Model (SEM). The results show that college attractiveness positively affects learning motivation and career decisions. This research provides an essential contribution to college management in increasing the attractiveness of tourism polytechnics and assisting students in making better career decisions. © 2025 ICHRIE.

Keywords

Author Keywords

tourism education career decision College attractiveness study motivation tourism polytechnic

Index Keywords

Author Affiliations
Politeknik Pariwisata Bali, Badung, Bali, Indonesia
Funding & Acknowledgements
No funding information
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