Article Gold Open Access 2025

From learning to launching: investigating the effect of education, opportunity as extended TPB framework with support system as moderating variable

Cogent Education
Journal · Vol. 12 · Issue 1 · Art. 2500003
Abstract

Entrepreneurship is a vital economic engine, but Indonesia's entrepreneurial rate is lower than other ASEAN nations, prompting government intervention to encourage student entrepreneurship. Due to the uncertainty, resource constraints, and diverse abilities required to start and run a business, many students are hesitant to pursue entrepreneurship. This study examines how entrepreneurial education activity promotes business opportunity recognition, perceived behavioral control, and entrepreneurial attitudes, which impact entrepreneurial intention and action using the Theory of Planned action framework. This study also examines how perceived university and government assistance might bridge the gap between student entrepreneurship intention and behavior. Using judgmental sampling, data from 483 Indonesian student entrepreneurs were collected online and analyzed using PLS-SEM for hypothesis and moderation testing. The findings indicate that entrepreneurial education activity improves business opportunity identification, perceived behavioral control, and entrepreneurial attitudes. Entrepreneurial attitude enhances both entrepreneurial intention and behavior, whereas perceived behavioral control has a direct impact on entrepreneurial behavior. Recognizing business opportunities emerges as a strong motivation for entrepreneurial behaviour. Furthermore, perceived university support positively influences entrepreneurial behavior, whereas government support positively moderates the association between intention and behavior. These results highlight the significance of education and institutional support in developing student entrepreneurship. © 2025 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

Keywords

Author Keywords

Higher education Entrepreneurial intention entrepreneurial behaviour theory of planned behaviour Adult Education and Lifelong Learning business opportunity recognition Business, Management and Accounting Entrepreneurial education activity

Index Keywords

Author Affiliations
Department of Management, Universitas Multimedia Nusantara, Tangerang, Banten, Indonesia
Magister of Technology Management, Universitas Multimedia Nusantara, Tangerang, Banten, Indonesia
Funding & Acknowledgements
No funding information
References 10 References
1 Abdullahi, Mohammed Sani, Effect of entrepreneurship education on entrepreneurial intention among university students, Journal of Technical Education and Training, 13, 3, pp. 40-53, (2021)
2 Adam, Anne Flore, Bridging the entrepreneurial intention-behaviour gap: The role of commitment and implementation intention, International Journal of Entrepreneurship and Small Business, 25, 1, pp. 36-54, (2015)
3 Adam, Anne Flore, Can implementation intention help to bridge the intention-behaviour gap in the entrepreneurial process? An experimental approach, International Journal of Entrepreneurship and Innovation, 17, 2, pp. 80-88, (2016)
4 Aga, Messele Kumilachew, The mediating role of perceived behavioral control in the relationship between entrepreneurship education and entrepreneurial intentions of university students in Ethiopia, Journal of Innovation and Entrepreneurship, 12, 1, (2023)
5 Ahsan, Mujtaba, From Student to Entrepreneur: How Mentorships and Affect Influence Student Venture Launch, Journal of Small Business Management, 56, 1, pp. 76-102, (2018)
6 Aidara, Samsidine, Competitive advantages of the relationship between entrepreneurial competencies and economic sustainability performance, Sustainability (Switzerland), 13, 2, pp. 1-19, (2021)
7 Action Control from Cognition to Behavior, (1985)
8 Ajzen, Icek, The theory of planned behavior, Organizational Behavior and Human Decision Processes, 50, 2, pp. 179-211, (1991)
9 Ajzen, Icek, The theory of planned behaviour: Reactions and reflections, Psychology and Health, 26, 9, pp. 1113-1127, (2011)
10 Al-Omar, Saleh Yousef S., The impact of entrepreneurship education on entrepreneurial intention: the moderating role of perceived governmental support, Education and Training, 66, 7, pp. 777-800, (2024)
Quick Actions
Full Text via DOI
Citation Metrics
2
Times Cited (Scopus)

References 10
Document Identifiers