This study examines the link between lecturer competencies and student satisfaction in the hospitality and tourism higher education sector, with a focus on how institutional reputation mediates this relationship. Using a quantitative approach and a correlational study design, the research employed non-contrived, cross-sectional methods with purposive sampling. Primary data was collected through an online survey targeting active students in hospitality and tourism-related programs in Malaysia. A total of 405 valid responses were analyzed using SmartPLS software. The results revealed that knowledge and credentials, industrial experience, and motivation influence student satisfaction, whereas pedagogical skills, while significant to institutional reputation, do not directly influence student satisfaction. Notably, the industrial experience did not directly affect institutional reputation but did impact student satisfaction through its mediating effect. These findings offer valuable insights for academic institutions, industry practitioners, and policymakers to improve the educational experience. © 2025 ICHRIE.
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