Article Gold Open Access 2025

Perceptions, Preferences, and Satisfaction among Middle-Aged Women Participating in NCS-Based Floral Design Programs

Journal of People, Plants, and Environment
Journal · Vol. 28 · Issue 6 · pp. 851-863
Abstract

Background and objective: This study was conducted to examine changes in perceptions, job competency improvements, program preferences, and satisfaction among middle-aged women following their participation in National Competency Standards (NCS)-based flower design programs, who faced the dual challenges of re-employment and the recovery of self-identity amid the constraints of career interruption. Methods: An online survey was administered to middle-aged women (aged 40-65) who had participated in NCS-based floristry programs offered by lifelong education and vocational training institutions in the Seoul metropolitan area between June 30 and July 27, 2025. The questionnaire comprised 30 items rated on a five-point Likert scale and covered awareness of the NCS, job performance competency, program perception, component preferences, and satisfaction. Additionally, in-depth interviews were conducted with three selected participants to provide qualitative insights that complemented the quantitative data. Results: Survey results indicated that although overall awareness of the NCS reached 52.2%, understanding of specific elements—such as learning modules (42.6%), competency units (39.8%), and the level system (37.5%)—remained relatively low. Job performance competencies were highest in material preparation (89.2%) but comparatively lower in creative design areas (70-79%). Perceptions of NCS-based floristry programs were strongly positive, with high agreement regarding job suitability for middle-aged women (94.0%), enhancement of professional competency (94.0%), increased employment opportunities (93.6%), and psychological stability (97.0%). Participants who held relevant certificates reported significantly more positive responses across all items (p < .001). Preferences for program components were also notably high, particularly for practice-oriented training (97.2%), instructor expertise (97.0%), individualized guidance (97.0%), and a comfortable learning environment (98.8%). Overall satisfaction exceeded 90%, and both recommendation intention (96.0%) and intention to re-enroll (96.0%) received highly favorable evaluations. Conclusion: The findings of this study suggest that NCS-based floristry programs contribute not only to the development of technical skills but also to psychological recovery and enhanced social participation among middle-aged women. Furthermore, improvements to future programs are expected to enhance participants’ understanding of the NCS framework, expand training in advanced creative competencies, reinforce industry-practice linkages and further improve the learning environment and instructor expertise. Ⓒ 2025 by the Society for People, Plants, and Environment.

Keywords

Author Keywords

Vocational training lifelong learning adult education educational evaluation learner satisfaction

Index Keywords

Author Affiliations
Department of Horticulture, Catholic University of Daegu, Gyeongsan, Gyeongsangbuk-do, South Korea
Major in Horticultural therapy, Catholic University of Daegu, Gyeongsan, Gyeongsangbuk-do, South Korea
Funding & Acknowledgements
No funding information
References 10 References
1 Impact of Baking Education Institutes Ncs Education on Education Satisfaction and Behavioral Intention the Moderating Effect of Certificate Acquisition Masters Thesis, (2019)
2 Korea Soc Hortic Sci Abs, (2010)
3 J Vocat Educ Res, (2015)
4 Journal of the Korea Academia Industrial Cooperation Society, (2023)
5 Korean Journal of Fusion Ayurveda, (2019)
6 Journal of the Korea Academia Industrial Cooperation Society, (2021)
7 Journal of Korea Floral Design Research, (2015)
8 Journal of Lifelong Education, (2018)
9 Journal of Korea Floral Design Research, (2024)
10 Journal of People Plants and Environment, (2009)
Quick Actions
Full Text via DOI
Citation Metrics
0
Times Cited (Scopus)

References 10
Document Identifiers