Panoramic animations provide a multisensory experience that can captivate students of varying learning abilities, ensuring that educational content is accessible and engaging for all. This study examines the influence of hedonic motivation, positive emotions, and immersive experiences on students' behavioral intentions engaging with panoramic animations in the post-pandemic era. Data were collected from a sample of 400 university students majoring in art in China using a convenience sampling technique. The results revealed a significant role of immersive technology in education, particularly in the context of post-pandemic teaching and learning. The results imply strong support for integrating panoramic animations in educational settings. This study paves the way for inventive and adaptive educational methods tailored to a post-pandemic era on the unique ability of immersive technologies to engage students more effectively than traditional approaches, enhancing their learn-ing experience and catering to the evolved educational dynamics engaging for all. This study examines the influence of hedonic motivation, positive emotions, and immersive experiences on students' behavioral intentions engaging with panoramic animations in the post-pandemic era. Data were collected from a sample of 400 university students majoring in art in China using a convenience sampling technique. The results revealed a significant role of immersive technology in education, particularly in the context of post-pandemic teaching and learning. The results imply strong support for integrating panoramic animations in educational settings. This study paves the way for inventive and adaptive educational methods tailored to a post-pandemic era on the unique ability of immersive technologies to engage students more effectively than traditional approaches, enhancing their learn-ing experience and catering to the evolved educational dynamics of the current era. © 2024, IGI Global. All rights reserved.
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