Book chapter 2024

The challenges and negotiation methods of relationship management in internships: A collaborative autoethnography of university staff in Vietnam

Customer Relationship Management: Methods, Opportunities and Challenges
Journal · pp. 119-142
Abstract

Universities worldwide, including Vietnam, are incorporating internship programs into their curriculums. These programs involve the students as internal customers and the business partners as external customers. However, previous studies have yet to examine the management of the relationships with these customers and the logistics of the internship programs. Without this understanding, the internship management and preparation processes may be difficult or inadequate. Therefore, this chapter reports a study investigating the challenges in relationship management in internships and the methods adopted to negotiate with these challenges. The study employed the information provided by two faculty members at a public university in Vietnam via a collaborative autoethnography. This information was also aligned with the existing literature as a validation tactic. The findings revealed a management process of 20 steps and four phases. Each step's challenges (e.g., late responses, sudden cancellation, and agreement violations) and negotiation methods (e.g., backup plans, crisis management, activeness, and flexibility) were detailed. The fundamental logistics functions, including information handling, inventory, packaging, and transportation, were linked to the phases. The chapter then discussed these findings to build up a theory about educational internship logistics and provide some implications for better managing the internship programs. © 2024 Nova Science Publishers, Inc. All rights reserved.

Keywords

Author Keywords

Internship Vietnam Collaborative autoethnography Education logistics Relationship management

Index Keywords

Author Affiliations
School of Economics and Management, University of Hyogo, Kobe, Hyogo, Japan
Faculty of Hospitality and Tourism, Thuongmai University, Hanoi, Viet Nam
Funding & Acknowledgements
No funding information
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Document Identifiers
  • EID 2-s2.0-85198120663
  • Language English