This study investigates how system characteristics and experiential factors influence learners’ satisfaction and continuous participation intention in business simulation systems. Drawing on survey data from 312 learners, the research examines the effects of simulation fidelity, system interactivity, multimedia richness, team collaboration, and novelty of business challenges on memorable learning experiences and satisfaction outcomes. Using PLS-SEM, the findings reveal that all system characteristics significantly enhance memorable learning experiences, which in turn strongly predict both learning satisfaction and the intention to continue participating. Notably, while simulation fidelity boosts experiential quality, its direct effect on satisfaction is non-significant, underscoring the importance of emotionally engaging design elements. By integrating cognitive, affective, and behavioral dimensions, the study advances experiential learning theory and offers actionable insights for designing effective simulation-based learning environments. © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2025.
Author Keywords
Index Keywords
