Book chapter 2024

Exploring Generative Artificial Intellegence (AI) Impact on Assessment and Evaluation in Management Education: A Critical Review

Educational Assessments in the Age of Generative AI
Journal · pp. 251-283
Abstract

ChatGPT has emerged as a topic of considerable discourse within management education in recent weeks, owing to its profound transformative potential in reshaping the paradigms of assessment methodology and evaluation. Unlike conventional educational technologies, which typically leave discernible traces of usage, ChatGPT boasts an unparalleled capacity for evading detection during its application. This characteristic engenders a multifaceted quandary for educators in the field of management education, who aspire to harness this technology to remain pertinent in the evolving educational landscape while preserving the principles of authentic and meaningful learning experiences. Management educators' expeditious formulation and implementation of policies integrating ChatGPT and its succeeding iterations of generative artificial intelligence has become an imperative task. The accessibility and cost- effectiveness inherent to these technologies further accentuate the urgency of such policy development. © 2025 by IGI Global Scientific Publishing. All rights reserved.

Keywords

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Index Keywords

Engineering education artificial intelligence Educational technology Cost effectiveness Learning experiences ITS applications Policy development Management education Artificial intellegence Assessment methodologies Critical review
Author Affiliations
INTI International University, Nilai, Negeri Sembilan, Malaysia
Funding & Acknowledgements
No funding information
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