The objective of this study was to determine the level of influence of Entrepreneurial Attitude (EA), Subjective Norms (SN) and Perceived Behavioral Control (PBC) on Entrepreneurial Intention (EI) of university students at a private university in the city of Tacna, Perú. The methodology used was a quantitative approach, non-experimental and cross-sectional design, the data were collected through a structured questionnaire and answered by 207 students from different faculties. To obtain the results and contrast the study hypotheses, an explanatory model of structural equations was carried out using SPSS Amos software. The results of the study showed that there is a positive influence of Entrepreneurial Attitude (EA), Subjective Norms (SN) and Perceived Behavioral Control (PBC) on Entrepreneurial Intention (EI), thus positively confirming the influence of the stated hypotheses. The present study makes a significant contribution to the theory, thus opening the way for future research that contemplates the inclusion of an additional variable to the Theory of Planned Behavior (TPB). © 2023 Copyright for this paper by its authors.
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