Understanding Students’ Offline-To-Online Switching Intention: The Tension between Perceived and Expected Convenience

Abstract

This study aims to unveil the underlying mechanism of the tension between perceived and expected convenience in students’ offline-to-online switching intention under the tenet of person-environment fit theory, considering the moderating roles of outcome and process orientation. Through an online survey, 284 valid responses were collected. Response surface analysis was employed to validate the effects of consistency and inconsistency between perceived and expected convenience. Results demonstrated that the consistency between perceived and expected convenience applies a linear positive effect on offline-to-online switching intention, whereas, the inconsistency exerts curvilinear effect on the intention. Outcome and process orientation play prominent moderating roles in the relationship. The findings are helpful for better understanding students’ offline-to-online switching intention and shed significant lights on practice. © De La Salle University 2025.

Keywords

Author Keywords

Expected convenience Offline-to-online switching intention Perceived convenience Response surface analysis

Index Keywords

Author Affiliations

School of Business and Management, Shanghai International Studies University, Shanghai, Shanghai, China

Funding & Acknowledgements

National Natural Science Foundation of China, NSFC

Grant: 72474134, 72004139

The authors acknowledge the financial support from the National Natural Science Foundation of China (72474134, 72004139).

National Natural Science Foundation of China, NSFC

The authors acknowledge the financial support from the National Natural Science Foundation of China (72474134, 72004139).

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Understanding Students’ Offline-To-Online Switching Intention: The Tension between Perceived and Expected Convenience

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