Conference paper 2023

The Mediating Effect of Entrepreneurial Attitude on the Relationship Between Entrepreneurial Motivation and Entrepreneurial Intention

2023 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2023
Conference · pp. 421-425
Abstract

The purpose of this study is to investigate the relationship between entrepreneurial motivation, entrepreneurial attitude and entrepreneurial intention among students from science and technology college who have taken innovation and entrepreneurship courses and to determine whether or not entrepreneurial attitude influences the relationship between entrepreneurial motivation and entrepreneurial intention. Research findings: Entrepreneurial motivation influences entrepreneurial attitude and entrepreneurial intention, entrepreneurial attitude has a significant effect on entrepreneurial intention and entrepreneurial attitude has a complete mediating effect on the relationship between entrepreneurial motivation and entrepreneurial intention. In other words, in order for entrepreneurial education to enhance students' entrepreneurial intention, it is far more effective to enhance students' entrepreneurial attitudes compared to enhancing their entrepreneurial motivation. It is recommended that entrepreneurial education in schools can be achieved by acquiring entrepreneurship knowledge, providing students with a support system, participating in entrepreneurship internship activities, hearing stories of entrepreneurial failures or seeking professional advice, writing entrepreneurship plans, participating in innovative entrepreneurship activities or competitions and establishing good interpersonal relationships, etc. to enhance students' entrepreneurial attitude. © 2023 IEEE.

Keywords

Author Keywords

Entrepreneurial intention Entrepreneurial attitude Entrepreneurial motivation Innovation and entrepreneurship courses

Index Keywords

Students motivation Mediating effect Entrepreneurial education Support systems Science and Technology Entrepreneurial attitude Entrepreneurial intention Audition Entrepreneurial failures Entrepreneurial motivation Innovation and entrepreneurship course Interpersonal relationship
Author Affiliations
Graduate Institute of Technological and Vocational Education, National Taipei University of Technology, Taipei, Taiwan
Department of Business Administration, Hwa Hsia University of Technology, New Taipei City, Taiwan
Funding & Acknowledgements
Ministry of Science and Technology, Taiwan, MOST
Grant: 111-2410-H-027-020
The authors would like to acknowledge and are deeply grateful for research project budget subsidy of the Ministry of Science and Technology - MOST 111-2410-H-027-020.
Ministry of Science and Technology, Taiwan, MOST
The authors would like to acknowledge and are deeply grateful for research project budget subsidy of the Ministry of Science and Technology - MOST 111-2410-H-027-020.
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