Synergizing Culture and Tourism Talents: Empowering Tourism Enterprises for Success

Abstract

Amidst the rapid and dynamic growth of the global tourism industry, the demand for interdisciplinary talent that can cater adeptly to the diverse requirements of both cultural and tourism sectors has emerged as a critical focus. This research explores the profound impact of a meticulously designed management model to nurture cultural and tourism interdisciplinary talent on tourism enterprises’ holistic development and performance. The study presents a comprehensive and systematic management model that goes beyond mere talent management efficiency; it strives to optimize talent structures to cultivate a diverse, skilled, and culturally aware workforce. With an unwavering commitment to service quality, adaptability, and sustainability, the model endeavors to imbue the workforce with a unique blend of cultural understanding and expertise in tourism-related domains, empowering them to thrive in the ever-evolving and fiercely competitive tourism landscape. Through a rigorous empirical investigation, the study delves into the tangible ramifications of this management model on the development of tourism enterprises, spotlighting its profound contributions to enhanced management efficiency, talent optimization, and the delivery of unparalleled service quality. Furthermore, the research meticulously examines the model’s transformative influence on the performance of tourism enterprises, elucidating its pivotal role in propelling heightened profitability, fortified market competitiveness, and a dynamic culture of innovation. The findings underscore the indispensability of an effective talent training management model, demonstrating its inherent potential to facilitate successful adaptation to market demands, foster sustainable growth, and elevate the overall performance of tourism enterprises. In essence, this research provides invaluable insights into talent development within the cultural and tourism sectors, arming industry leaders and practitioners with actionable strategies to flourish in an ever-evolving global tourism landscape. © 2023, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.

Keywords

Author Keywords

Sustainability Adaptability service quality Global tourism industry Talent optimization Tourism enterprises

Index Keywords

Author Affiliations

School of Geography and Tourism, Harbin University, Harbin, Heilongjiang, China, Heilongjiang Province Key Laboratory of Cold Region Wetland Ecology and Environment Research, Heilongjiang, China, Harbin Institution of Wetland Research, Heilongjiang, China, Harbin Northeast Asia Regional Cooperation Research Center, Heilongjiang, China

School of Geography and Tourism, Harbin University, Harbin, Heilongjiang, China, Heilongjiang Province Key Laboratory of Cold Region Wetland Ecology and Environment Research, Heilongjiang, China, Harbin Institution of Wetland Research, Heilongjiang, China

Funding & Acknowledgements

Grant: SJGZ20220135

This article was supported by the key commissioned project for the research on higher education teaching reform in Heilongjiang Province “Innovation and Practice in Cultivating Cultural and Tourism Composite Talents in Local Universities under the Background of New Liberal Arts” (SJGZ20220135) and the Key Project of Art and Science Planning in Heilongjiang Province “Research on High Quality Development of Ice and Snow Sports Culture in Heilongjiang Province” (2023A015).

Grant: 2023A015

This article was supported by the key commissioned project for the research on higher education teaching reform in Heilongjiang Province “Innovation and Practice in Cultivating Cultural and Tourism Composite Talents in Local Universities under the Background of New Liberal Arts” (SJGZ20220135) and the Key Project of Art and Science Planning in Heilongjiang Province “Research on High Quality Development of Ice and Snow Sports Culture in Heilongjiang Province” (2023A015).

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Synergizing Culture and Tourism Talents: Empowering Tourism Enterprises for Success

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