Purpose – Engineering education plays a crucial role in fostering innovation and technological advancements across industries. This study examines the impact of academic achievement on engineering placements, identifying key factors influencing students’ organizational success. The research aims to enhance students’ skills and competencies to improve their employability in preferred companies. Design/methodology/approach – The study employs a data-driven approach, analyzing historical student placement records and applying predictive analytics to forecast future placement trends. A comprehensive evaluation of demographic, academic and skill-based factors is conducted to determine their influence on student employability outcomes. Findings – The results highlight the complex relationship between academic performance, demographic factors and employability competencies. The study underscores the importance of a holistic education model that integrates technical knowledge with essential skills development. Insights from this research provide valuable guidance for educational institutions, policymakers and industry stakeholders in optimizing engineering curricula to enhance student placement success. Originality/value – The novelty of this study lies in its multidimensional approach to analyzing student placement outcomes. By exploring the interplay between academic performance, demographic influences and employability skills, this research contributes to a more inclusive and equitable engineering education system. The findings serve as a foundation for future discussions, collaborations and strategic initiatives aimed at improving engineering students’ transition into the workforce. © 2025 Emerald Publishing Limited
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