This book explores the crucial role of public acceptance in advancing green growth, decarbonization, and rapid advancements of renewable energy technologies. It shows that public acceptance is as critical as technological innovation, given the significant infrastructure, land use, and behavioral changes required for a successful transition toward a carbon-neutral society. It provides theoretical frameworks tested in real-life case studies from around the world. The authors analyze the main drivers and barriers to technology adoption in conjunction with the central role of public acceptance. This book also discusses the policies and measures needed to promote behavioral changes, highlighting both successful strategies as well as failures. Features: • Discusses all important topics surrounding public acceptance of renewable energy technologies. • Analyses and systematizes theoretical frameworks of public acceptance of renewable energy technologies. • Includes practical case studies to illustrate theoretical frameworks. • Presents inclusive policies and communication strategies that foster public acceptance of renewable energy technologies. • Provides empirical data from other studies and variations in acceptance across regions and demographic groups. This is a comprehensive resource for professionals, researchers, graduate students, economists, policymakers in the energy industry and environmental management, as well as for those interested in renewable energy usage and transition, sustainable development, and climate change mitigation. © 2026 Asta Mikalauskiene, Dalia Štreimikiene, and Ignas Mikalauskas. All rights reserved.
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