This study examines the effectiveness of an applied master's program in tourism business planning at the State Polytechnic of Bali (Matrappar-PNB) through a mixed methods approach. The research investigates the interplay between industry demands, government policy, and program management in shaping vocational higher education outcomes in Indonesia's tourism sector. Quantitative data were collected from 79 alumni and 79 employers using structured surveys, while qualitative insights were gathered through in-depth interviews with key stakeholders. Findings revealed strong alignment between the program's curriculum and industry needs, with alumni demonstrating high competency levels in problem-solving and leadership skills. Government policies were identified as crucial enablers of industry-based learning processes, although implementation challenges remain. The program's success was further attributed to effective organizational culture, strategic external partnerships, and targeted communication strategies. The study contributes to the understanding of applied higher education in tourism by proposing a conceptual framework that integrates industry requirements, policy frameworks, and institutional readiness. Recommendations include strengthening entrepreneurship education, enhancing industry immersion experiences, and developing more robust assessment mechanisms for applied learning outcomes. © 2025, Southeast Asian Association for Institutional Research. All rights reserved.
Author Keywords
Index Keywords
