The present research centers on understanding the relationship between innovative employee behavior and digital transformation (DT) in the context of a chain restaurant, in the fields of hospitality management and information systems. The first goal of this study is to investigate the variables that impact and facilitate the adoption of DT Specifically, mentorship has a direct influence on the adoption of DT while innovation behavior and mindfulness have mediating effects. According to the conservation of resources (COR) theory, restaurant employees, who are emotional laborers, will face challenges to adopting innovative behavior when they experience resource depletion (whether emotional, cognitive, or physical) which may hamper the adoption of DT. The second aim is to explore the mediating role of standardization on the relationship between innovative behavior and the intention of digital transformation (IDT). This study employs a quantitative research design and structural equation modeling (SEM) to investigate chain restaurants belonging to the Wowprime Corp Group. The variables that impact personal innovative conduct and ultimately impact digital transformation for chain eateries are also examined. The results suggest that mentorship has a direct impact on the intention to engage in DT and can influence it through the promotion of innovative behavior. In other words, the configuration of DT should commence with the most fundamental mentorship unit. The paper also includes a discussion of the theoretical contributions and managerial implications, suggestions for future research, and practical recommendations for chain restaurant operators. © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2024.
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