Journalism and Mass Communication Educator

Through the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) guidelines, this study evaluates the responsiveness of journalism curricula in South Africa to the evolving needs of the industry. Forty-six reviewed studies literature were retrieved for analysis. Findings indic…

Data from a national survey of U.S. advertising students compared those who planned to seek creative jobs in advertising with those who desired management positions and “Generalists,” who chose both. Male and female students were equally likely to aspire to be Creatives, despite current U.S. agency …